We The Origin was founded on the principles of sustainability, transparency, and equity. We are deeply concerned about the coffee price crisis and want to raise awareness by connecting the producers from the supply chain and the consumers of coffee. To tell the story from the perspective of people at origin, we started a new content series called The Origin Series: Behind the Beans (check out our previous blog post of the series here).
In this episode we travel to the Ecuadorian Amazon and speak with Fabio Legarda who is the co-founder at Witoca. Fabio tells his story about how he grew up in a family of coffee farmers and how he built up Witoca over the last 2 years.
So, grab your favourite cup and let’s dive in!